So you are probably thinking what is the connection and why is she mentioning this as well? Ok so firstly one of the questions my tutor has asked: Is art still possible after web 2.0? Manovich’s belief is that most content is being produced by prosumers, young professionals or professionals in training. Manovich wrote this a few years back and things have changed quite a lot since. Ordinary people are becoming more and more familiar with digital technology each and every day. For instance the blog post on ebooks and self publishing that I mentioned early is very inspirational. This triggered a vision of how I think art could evolve in a similar way using the self publishing ebook. Artist’s could self publish an ebook and charge just a small fee to view on computer. This could include statements, interviews, photos and videos. Also, another vision of how I see the future development of art is - full immersion within a 3D virtual environment. This would be a fantastic way to view selected exhibitions, and totally perfect for so many people, from disabled people to people in other countries that can’t afford to travel, to people with little time on their hands. The exhibitions could ask for a donation to view, or charge a small fee, or totally free and rely on advertising. However relying on advertising may affect the ethics of some artists so this may not be an option.
Manovich’s final statement: The real challenge may lie in the dynamics of web 2.0 culture – its constant innovation, its energy and its unpredictability. I totally agree with this statement, nobody can ever really tell what will take off, things are always changing and I find this quite exciting :-)